The Launch of Italian-made Susie and Toto

We associate Italian fashion with quality and style and that starts right from the offset as our European neighbours drape bambinos in the finest of threads. With Italy’s envious panache it explains why we jumped for joy to hear of the launch of Susie and Toto, a brand new online baby boutique full of independent designer brands and high-quality babywear with a Made in Italy tag.

ounded by an ex-marketing man returning to his family’s roots in childrenswear, Enzo Annunziata’s Susie and Toto brand showcases classy and unique styles which allow children to be chic and comfortable as they play.

Children’s clothing has been the family business since the 1950s, and the ethos of Enzo’s new collection is pure and simple. No commercial prints nor huge designer logos, just clean and simple designs made from high-quality fabrics and manufactured by the finest tailors and clothes makers in Italy – it’s an edit of truly irresistible cuteness.

The easy-to-navigate online store already boasts a multitude of classic designs, from Aran knit jumpers to adorable tea dresses, and soft cashmere cardigans to fur-lined suede shoes. The collection currently covers boys and girls from 3 months to 2 years – and you can browse the range by age. And when we’re greeted with their Spring and Summer collection next year (with high hopes of course!) the clothing line will be expanding up to the age of 4 years.

Each product is hallmarked with that unique Italian feel; the type that exudes style whilst still being eminently practical and easy to wear. Susie and Toto is certainly one to keep your eye on; it’s the ideal portal for fashion conscious parents. And you can receive 10% off by quoting BABY10 at the checkout. Bellissimo!