The Maternity Fashion Brands We’re Loving Right Now

Style that bump to perfection

Photo credit: Eimear shot by Ken Copsey

We round-up our favourite maternity fashion brands to keep you looking gorgeous as your bump grows.

Frustratingly, there are very few brands out there that cater purely for pregnant women. This, coupled with the fact that what is on offer can sometimes leave a lot to be desired, makes putting together a stylish expectant wardrobe somewhat of a mammoth fashion mission.

But, don’t fear for we won’t let this stop you from embracing the latest trends. We’ve searched high and low to uncover the best maternity fashion brands. So whatever your bump-dressing style of choice, find the perfect label for you right here.

Top Maternity Fashion Brands 


zara maternity wool dress and cardiganZARA recently relaunched its maternity collection in the UK – so if you’re obsessed with the Spanish high street shop, you needn’t stop buying when you fall pregnant. Mum X ZARA includes a number of dedicated pieces for your changing shape ­– from jeans to jumpsuits and chunky knits – designed to be mixed and matched with clothing from the main womenswear line. Browse our top picks from the Zara maternity collection here.


Clary & Peg



For an alternative take on maternity wear, look no further. The brand’s inspiration is firmly placed in the past, with key pieces from the 50s, 60s and 70s, all rich in colour and vintage-style fabrics. The collection may be small, but each piece is designed to perfection, ensuring these investment pieces will work through pregnancy and beyond.



HM MAMA two-piece cotton set, £17.99

Another high street hero offering up stylish maternity wear to suit your changing shape is H&M. From comfy co-ords to summer dresses and statement pieces, H&M’s MAMA range as a huge variety of maternity clothing for the style conscious mum-to-be. We particularly love the look of this cotton two-piece, for lounging at home or styling with a linen blazer for an on-trend spring look.


Isabella Oliver

Worn by the likes of Angelina Jolie and Jennifer Garner, the elegant wardrobe essentials that make up Isabella Oliver’s collection have made it the go-to brand for style-conscious mums-to-be. Think flattering, easy-to-wear pieces that look great with minimal effort. For summer, the classic jersey-style Arran Maternity Dress is an absolute must.


Envie de Fraise

seraphine layout


Envie de Fraise’s laidback threads have been spotted on many a celeb, from Mila Kunis to Natalie Portman. The maternity collection is growing all the time but we love it for its chic denim staples and simple cotton dresses, and for when baby is here check out The Family Collection, they do mini-me matching really well.


Jojo Maman Bébé

When starting from scratch, go to JoJo Maman Bébé to stock up on those everyday essentials. With over 20 years’ experience in the industry, these guys really understand the needs of expectant mums, designing high-quality pieces that will work for every shape and size. The extensive collection also includes a really lovely baby range, so you’ll have all the kit ready for when the big day finally arrives.



seraphine-23For any upcoming special occasions turn to Séraphine. A favourite of the Duchess of Cambridge, the timeless designs and feminine shapes of this eternally stylish brand are ideal for creating that polished look – which comes as no surprise as the gorgeous founder, Cécile Reinaud, drew inspiration from her Parisian heritage to create the collection.


Madderson London

Another favourite of the Duchess of Cambridge, this luxury maternity label offers a beautiful, ultra-feminine and impeccably-tailored collection that gives expectant mothers the chance to indulge their love of fashion and dress their bump up to the nines. For those on a budget but still craving a bit of luxury, check out the online outlet, with savings of up to 70% it’s definitely worth a visit.



Jem + Bea


No outfit is complete without a piece of arm candy. But when you also need a bag that doubles up as a home for all your baby paraphernalia, shopping turns into a whole new ball game. Thankfully, the founders of Jem + Bea were in a similar predicament, and it just so happens that one of the duo is an ex-Mulberry designer. Take a look at some of our other favourite baby changing bags.

Shop some of our favourite Jem + Bea products at John Lewis

Maternity Lingerie


Scouring the shops for something to make you feel better about your changing shape can seem a fruitless venture. Especially when it comes to shopping for lingerie when you’re pregnant or breastfeeding. If you’re looking for an elegant and feminine nursing bra, then you need to check out Hotmilk. Our personal fave is the Warrior collection, with beautiful lace and rose gold detailing on the straps, you’ll feel attractive and stylish as a busy mummy.


SHOP NOW at Figleaves. 

Check out more of the best maternity lingerie and nursing bra brands here.

Maternity Sportswear

If fitness is your forte, you don’t have to cut back on your active lifestyle just because you’re pregnant. Many sports and active-wear brands now cater for maternity clothing. And even if you’re not a regular at those pregnancy fitness classes, gym leggings are pretty, damn comfy, too.


gap-maternity-gym-clothesMaternity GapFit Medium Impact Nursing Sports Bra, £39.95



fittamamma-maternity-gym-leggingsUltimate Pregnancy Fitness Leggings, £59.99

BUY NOW from Fittamamma

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