Scamp and Dude’s NHS Campaign Invites Children to Create a Superhero

Scamp and Dude

Scamp and Dude has launched a brilliant initiative to support NHS workers in the wake of the coronavirus outbreak

You’ll have likely spotted Scamp and Dude’s iconic leopard-print designs on your Instagram feed, its gorgeous clothing worn by the likes of Billie Piper, Giovanna Fletcher and Laura Whitmore, to name a few.

And now, as our NHS staff work tirelessly to curb the outbreak of coronavirus around the UK, Scamp and Dude has decided to say ‘thank you’ in a very special way.

As part of its Create Your Own Superhero initiative, the brand is asking children to create a new superhero character, using pens, crayons, paints, and all the imagination they can muster.

The winning design will then printed on the front of a collection of Scamp and Dude’s T shirts, with profits going towards the worst affected NHS trusts in the country.

Scamp and Dude is also asking entrants to name their character, and – most importantly – describe which superpowers it uses to help people.

“We wanted to pledge our continued support for the NHS, alongside using our well-known superpowers to help amuse kids (and support parents) at home during this strange and scary time,” says Scamp and Dude’s founder, Jo Tutchener-Sharp.

Scamp and Dude“Although our days are very different at the moment, and we can’t do the things we normally do outside, the one thing that stays the same no matter where we are is our imagination, and it’s time to let it run wild!”

Once your child’s creation is complete, simply submit the entry to Scamp and Dude at, including your child’s name and age, plus details about their chosen character.

The brand is fully aware that grownups love a superhero too, so adults are also invited to get involved and contribute their own ideas.

The closing date for entries is 26 April, with the winner set to be announced on 1 May on Scamp and Dude’s Instagram.

You can find full T&Cs for the competition on Scamp and Dude’s website. Happy creating!

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