Sam Faiers’ kids front new campaign for Rachel Riley

Rachel Riley diffusion line Sam Faiers children
Credit: Chelsea White

Fronting Rachel Riley’s new diffusion range are two very sweet faces that you might just recognise…

Sam Faiers’ two gorgeous children – Paul, two, and Rosie, 11 months – have been unveiled as the stars of a new campaign for Rachel Riley’s diffusion line.

The specially-crafted range embraces Rachel’s popular style with prices significantly lower than her original line – from £9 to £39.

Designed for babies and toddlers from newborn up to age two, the collection features new style and Rachel’s signature prints, from ducks and elephants to anchors and bows.

Rachel Riley diffusion line
Rosie wears velour party dress, £32. Photography: Chelsea White

Captured by children’s photographer Chelsea White, the siblings wear a selection of outfits from the range, which includes babygros, dresses, jackets and accessories such as bibs and blankets.

READ MORE: Behind the brand at Rachel Riley

Rachel Riley is well-known for dressing high profile children, from Suri Cruise and Blue Ivy Carter to Sarah Jessica Parker’s twin girls. However her most famous client is undoubtedly Prince George, who was dressed in her designs for a number of official royal engagements when he was much younger, from the sailboat romper at an event in New Zealand to the red smocked shirt and trousers set he donned to Princess Charlotte’s christening.

Rachel Riley diffusion line Paul Sam Faiers
Paul in striped jacket and trouser set, £34. Chair, Blue Almonds. Photography: Chelsea White

Speaking to CWB earlier this year, Rachel spoke about why she wanted to launch the new diffusion line.

“It’s something I’ve wanted to do for a long time, but I needed to make sure I found the right production of high-quality garments at an affordable price point.

I’m delighted to have designed this collection of everyday baby clothes, mostly jersey, which are so comfortable, practical, cute, well priced and beautifully made. It’s very exciting.”

Rachel Riley diffusion line Rosie Sam Faiers
Rosie wears velour jacket and trouser set, £38. Photography: Chelsea White

You can shop the range online right now, or visit the Rachel Riley boutique on Marylebone High Street.

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