Product of the Month: Magical Wool


Each month, we pick out our favourite products from the top mum-and-baby brands out there, available to buy now.

From buggies and bassinets to must-have pregnancy items, we’ll have all the lowdown on the best new products out there for mum and baby.

This month, it’s Magical Wool, a baby skincare brand that believes in the power of simplicity and natural ingredients. The brand has developed a special focus on utilizing these benefits for baby skincare.

Magical Wool: All You Need to Know

When it comes to skincare, Magical Wool embraces a simple philosophy: less is more. Their mission is to offer the most effective and safest solution for healing nappy rash and soothing sore nipples, all while being chemical-free and environmentally friendly.

Magical Wool believes in healing inflammation organically, with zero tolerance for unhealthy ingredients that might be harmful to you or your baby’s health.

How it works


Lanolin is renowned for its healing properties and is commonly used as the main active ingredient in baby creams to effectively treat inflammation, including conditions like nappy rash. The wool used by Magical Wool is rich in Lanolin, making it an excellent choice for alleviating and healing inflammation.

Moreover, the wool has the remarkable ability to absorb up to 40% of its weight in moisture. This feature ensures that the contact area remains dry, allowing the skin to “breathe” and be oxygenated when placed on the skin. Unlike traditional creams, Magical Wool offers a mess-free solution for combating inflammation.



Magical Wool is fully dedicated to creating a safe, natural, and environmentally friendly environment. Their wool is entirely natural and organic, devoid of any chemicals or preservatives that may pose risks to you or your little one.

In addition to avoiding harmful substances, Magical Wool takes active steps towards fostering a cleaner world by utilising plastic-free and biodegradable packaging. By embracing sustainable practices, they strive to create a better future for generations to come.

magical-woolAdditionally, Magical Wool firmly opposes animal cruelty and firmly believes in treating nature and its resources with utmost respect. They proudly hold the KbT certification, a stringent German regulation that prohibits any harmful practices and ensures that shearing is carried out responsibly and ethically. It is worth noting that the sheep providing the wool live freely in the German and Austrian Alps, under strict organic conditions.

In conclusion, Magical Wool goes beyond simply healing inflammation; it serves as a gateway to a safer and more effective approach in addressing inflammation. Through their emphasis on simplicity and sustainability, Magical Wool unlocks the true potential of ensuring a healthier and more effective approach for both you and your little one.

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