We round up the best sustainable, organic and eco-friendly baby clothing brands as parents become increasingly conscious about the ethical and environmental credentials of children’s clothing.
As parents, we need to look after our planet for the next generation, so what better place to start then in our children’s wardrobes. There aren’t many aspects of our 21st century lives that remain untouched by an eco-friendly approach. We recycle our household waste, drive hybrid vehicles and buy local produce at the farmers market, all without a second thought. But what about eco-friendly baby clothing?
Why should our green ways stop at the high street? The manufacturing process of clothing can be surprisingly harsh on the environment. The skin of a baby is very delicate and sensitive, which can potentially be damaged by the toxins and chemicals in conventional, mass-produced clothing. But organic clothes are made from natural fibres, which are gentler for baby’s skin. Production is also much kinder to the environment, protecting water quality by reducing pesticide use and preventing soil erosion which results in better working conditions for farm and factory workers. And then there are those brands that take the care of our planet to another level by using recycled plastic to make their clothes from scratch. Here we cherry-pick our favourite eco-friendly baby brands and sustainable kids clothing..
Eco-Friendly Baby Clothing Brands
When Cassandra Rhodin set up the Swedish children’s brand Mini Rodini in 2006, it was with one clear objective in mind. To create playful and fun kid’s clothes in a sustainable way. Today, 99% of the brand’s products are made from sustainable materials from organic cotton to recycled polyester. The brand even has a selection of upcycled products created from leftover fabrics from earlier collections.
Since 2005, VEJA has been creating sneakers with a difference. Made using Brazilian and Peruvian organic cotton for the canvas and laces, Amazon rubber from sustainable sources for the soles and even recycled plastic bottles used to make Alveomesh, a technical fabric for the upper part of the trainers, not only do these look good, they do good too. Check out their latest collaboration with Mini Rodini too.
From Babies With Love
From lightweight printed muslins to soft ruffled dresses, Babies With Love produces beautiful clothing for little ones using 100% organic cotton. Working in partnership with SOS Children’s Villages, every last drop of its proceeds goes towards supporting abandoned babies, rehoming them in safe communities where they are looked after by their SOS mother. Utterly charming, it’s no surprise the company recently won the Rising Star Award at children’s trade show Bubble London.
Kit & Kin
Kit & Kin, the eco-friendly nappy brand co-founded by spice girl, Emma Bunton has also launched a gorgeous line of clothing to boot. Not only is it made from super soft, sustainably sourced 100% organic cotton but staying true to the brand’s ethos, they wanted to give a little back too. As part of its Giving Back programme with the World Land Trust (WLT), every item of the range purchased helps fund sustainable community developments projects in Guatemala, providing educational scholarships, healthcare and family planning clinics for local young women.
Originally from New Zealand, Merino Kids has been bringing a little Kiwi cool to the UK for an entire decade. Specialising in sleepwear, the brand is known for its swaddles and sleep bags, all made from the finest merino wool. With 100% natural fibres, studies have shown that babies sleep for longer and cry less when wrapped up in merino – a win-win, surely?!
Scamp & Dude
Award-winning fashion brand Scamp & Dude was created by Jo Tutchener-Sharp in 2017 after she was separated from her children to undergo life-saving brain surgery. It was this brush with death and missing her children, that inspired the brand that is infused with kindness and superpowers to help people feel more secure when apart from their loved ones. Not only that, but they also use sustainable and ethically sourced materials such as Eco Vera Viscose and 100% organic cotton for their romper suits, and their newly launched backpacks and tote bags (which make the best baby bags) are made from recycled plastic too.
Cult baby brand MORI launched in 2015 and immediately became known for their sustainably sourced fabrics and working with trusted factories. As well as being kind to the planet, their fabrics are gentle on a baby’s delicate skin. Their signature fabric is their blend of organic cotton and bamboo and is found across their range from their best-selling zip-up sleepsuits to their clever sleeping bags.
Founded around 20 years ago by author and designer Zoë Mellor, Toby Tiger creates bold, stylish clothing for babies and children. Boasting colourful prints and motifs, everything is made using pure organic cotton. Materials are coloured using azo-free dyes – ensuring they’re kind to both baby’s skin and the planet.
If you’ve ever wondered where to sell or even buy pre-loved designer baby and kid’s clothes, look no further than Kidswear Collective. Designed to reduce waste, it sells everything from Burberry and Gucci to Ralph Lauren and Stella McCartney with up to 80% off the original retail price. And best of all, 5% of every sale is donated to the NSPCC and what can’t be sold is donated to the family charity Little Village.
Pop My Way
This clever baby range for 0-18m year olds, is made using organic pima cotton which is grown naturally and sustainably in Peru and all the Pop My Way textiles are GOTS-Certified. The ingenious range enables parents to ‘pop’ accessories including socks, bibs and bows onto base layers for a splash of colour, saving time-starved parents a few precious moments every day.
Tao & Friends
Swedish mothers Mimmi and Selina set up Tao & Friends in 2014 with a clear directive; to create quality, organic clothing while helping children in need. With each item sold, 1€ is donated to a charity. Inspired by Mimmi and Selina’s own children, the range features animal designs for newborns all the way up to six year olds.
Frugi, makers of bright and colourful clothing for children and babies, is the UK’s leading brand for ethical apparel. Founded in 2004, the company is dedicated to creating durable clothing made with no nasty chemicals, therefore keeping allergies at bay. What’s more, the label donates one per cent of all profits to environmental organisations, proving you can be green and successful in business.
Not only is Swedish brand Newbie a purse-friendly favourite, but sustainability is at the core of the brand. Every fabric used in their range for babies and children is either organic or recycled, and they believe in taking their sustainability one step further. One part of that is to work closely with their suppliers, promoting better working conditions for people working to produce their ranges.
The timeless designs from Omibia take inspiration from the bucolic landscapes of Mediterranean vistas, using only the finest materials, including baby alpaca, lace and merino wool. Garments are piece-dyed, and many are made completely by hand, with care taken to create clothing that is well-designed and comfortable for the child.
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