Each month, we will be picking out our favourite new product launches from the top mum-and-baby brands out there that are set to make their mark on the parenting industry!
This month, it’s cult brand iCandy’s MiChair.
New Product Launch of the Month: The iCandy MiChair
Once again demonstrating their capabilities as constant innovators within the nursery world, this May, iCandy has introduced two new colourways to the iconic iCandy MiChair.
Now available in sleek black or fresh white, MiChair has been thoughtfully developed by iCandy’s UK-based in-house design team. An elegant, modular piece of furniture, the NEW MiChair will become a key piece in a stylish family home for many years to come.
Innovators of the highest quality design that will stand the test of time, iCandy is a global leader in future-proof and haute stylish baby products. Comprised of modular components that can be rearranged as baby grows and boasting an impressive 10-year warranty, the iCandy MiChair is as space efficient as it is functional.
With the option to choose their preferred colourway, parents can confidently maintain a contemporary and stylish home with the futureproof iCandy MiChair whilst raising the next generation. The wipe-clean coloured cushions not only complement modern interiors but also meet the functional demands of modern parents thanks to the option to machine wash the fabrics.
The contemporary shades add sophisticated accents of colour to the sustainably-sourced* beech wood chair back, whilst the sleek frame in either matt black or white is synonymous with iCandy’s modern style.
Suitable from birth, the iCandy Newborn Pod is an optional addition which redefines the traditional baby rocker and boasts two lockable height positions; one for rest and one for play, all the while complementing any minimalist space.
The detachable toy bar gives the option for parents to provide baby with a toy of their choice. The iCandy Newborn Pod is also designed to dock onto the iCandy MiChair to bring baby to parent height whilst feeding and to enable ease of interaction, so that baby can join the family at the table from the early days.
At weaning stage, the iCandy Newborn Pod can be easily removed so baby can enjoy the comfort and convenience of the iCandy MiChair seat complete with waist strap, adjustable footrest and removable tray which is also dishwasher safe. As baby grows and no longer requires a highchair, it is transformed into a sophisticated toddler chair by simply removing the T-bar, making it suitable up to the age of approximately six years.
More than just a highchair, the MiChair is the epitome of effortless multifunctionality, offering comfort, convenience and safety whilst not compromising on style. Proving once again that baby essentials can look beautiful in the home, it is an investment-worthy piece of furniture designed to grow with your family for years to come.
Pre-Order from May 2023. FIND OUT MORE: icandyworld.com/. RRP MiChair: £260. RRP MiChair Bundle: £465.
About iCandy World Ltd
iCandy is a British family run business established in 1933. In 2007, after over 70 years of research and development iCandy launched its first multi-configuration pushchair – the Apple 2 Pear – a single to double pushchair on a single footprint.
The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions. The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.
Acclaimed for its seamless fusion of style and practicality, the iCandy MiChair is Good Housekeeping Institute Approved 2017 and was also crowned winner of the 2016 Smallish Design Awards as well as winner of ‘Product Design’ at the internationally acclaimed 2016 Red Dot Awards.
In 2016 iCandy was delighted to share the news that Her Late Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance. Following success in 2016, iCandy was delighted to claim another Queens Award, this time for Innovation in 2018, underlining the brand’s ongoing commitment to supreme product development.