Discover your baby’s skin type with parenting healthcare specialists Mustela
As an expert voice in the parenting industry for over 60 years, Mustela is not only committed to its products, but committed to parents, too. For as long as the brand has existed, the skincare specialists have provided a wealth of advice developed in collaboration with healthcare and infant care professionals, including pharmacists, dermatologists, podiatrists, toxicologists, allergists and gynaecologists.
Every day, Mustela is determined to help parents provide their babies with the care they need, guiding them harmoniously as they develop. So, when the brand discovered – through its own research – that 95 per cent of mums believe their baby’s skincare products should be formulated for their skin type, and would select a product based on this, Mustela wanted to help make the process easier.
It’s achieved this by creating a simple and informative online page that easily identifies your baby’s skin type: Normal, Dry, Very Sensitive or Atopic-prone Skin. This online tool also proposes products for your baby’s skin type, and provides advice based on the brand’s years of experience helping new mums. The unique portal encompasses a ‘how to diagnose your baby’s skin’ quiz, which determines the baby’s skin type and allows parents to discover which Mustela products are best suited for their baby’s skin.
After 10 years of scientific research and clinical trials, Mustela remains the first brand of its kind to carry out extensive studies on baby skin, allowing it to create the specific skin care range today. Its products contain only natural ingredients – all guaranteed to nurture the skin – which are hypoallergenic, high-tolerance, and do not contain any parabens, phenoxyethanol, phthalates or alcohol. So, what are you waiting for, discover your baby’s skin type…
Skin types
Normal Skin: For soft and smooth skin. Best-seller: Gentle Cleansing Gel RRP £10.50
Dry Skin: For rough and flaky skin. Best-seller: Nourishing Cream with Cold Cream RRP £7.50
Very Sensitive Skin: For skin that reddens easily to daily stress factors. Best-seller: Soothing Moisturising Cream RRP £7.75
Eczema-Prone Skin: For extremely itchy skin with occasional red patches. This range is fragrance-free. Best-seller: Stelatopia Emollient Cream RRP £14.95
PROMOTIONAL MATERIAL
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