In what is said to be a high street first, M&S has launched a range of clothing made especially for disabled children
The retailer has launched an ‘easy dressing’ range of clothes that have been especially adapted for kids who might need a little extra help, whether they have feeding tubes or are in a wheelchair. All extremely gentle on sensitive skin, it aims to help make dressing easier, quicker and more fun.
The line includes tops, jumpers, trousers, dresses and jackets, each with the same playful prints and bright colours that kids (of all ages and abilities) love.
Plus, the designs are the same as the standard range, so kids can wear the same clothing as the rest of their able-bodied friends.
Their useful features are endless, with just some including leg openings for easy changing, hidden care labels for minimum irritation, long rises for a comfy fit, rip-tape fastenings on the front and back, discreet pockets for feeding tubes, with fewest seams as possible.
The campaign has been modelled by a number of models with disabilities ranging from Down’s Syndrome to cerebral palsy and hip dysplasia. M&S got one mum, Emma, to test out the outfits on her five-year old twins Edward and Celia, who excitedly claimed she “hadn’t seen anything like this before”.
“Edward has hemiplegia, which is cerebral palsy that affects his right side. He has limited control and movement in his arm and leg and epilepsy. We use a wheelchair a lot of the time, particularly when Edward’s tired,” said Emma.
“That’s why this range is great. The velcro fastening down the back of the sweater and bodywarmer means I can easily get Edward ready to go out when he’s in his wheelchair.
“The dress Celia wore is in the standard and adapted range too, meaning it can also be removed easily with the velcro strip. I’m sure loads of girls out there will love to wear it – Celia did!”
The full range is available to shop now on the M&S website, with sizes range from three months up to seven years old.