Discover London’s Most Luxurious, Bespoke Nursery Shopping Experience

The Baby Cot Shop
Balmoral design, The Baby Cot Shop

In the heart of Chelsea on the affluent King’s Road, The Baby Cot Shop’s boutique store offers a bespoke nursery shopping experience. Discover how this became one of London’s most acclaimed interior design stores below.

As one of the leaders for luxury furniture for babies and children, customers flock to The Baby Cot Shop for exquisite nurseries, unparalleled service and expert advice.

Fronted by founder and internationally-acclaimed entrepreneur Toks Aruoture, discover more about the history of the shop and what you can expect below.

What You Can Expect at The Baby Cot Shop

At The Baby Cot Shop you’ll find an exclusive range of furniture, linen, décor, gifts and wall art. The store boasts its own exclusive products, which are expertly hand-crafted with the finest quality materials.

The decision to start creating their own products meant Toks could have creative freedom, shoppers could buy a piece curated with her interior design flair and have peace of mind that each item was designed with safety in mind.

Tribeca design-The Baby Cot Shop
Tribeca design, The Baby Cot Shop

When Toks found herself being told that her suppliers were going elsewhere due to an exclusive opportunity, she decided to create seven bespoke collections that are not only practical for parents but beautiful.

The Baby Cot Shop’s aim is to help mums create a premium and practical nursery space for little ones to sleep, play and explore in. Opt for anything from the enchanting Tribeca Tufted Cot Bed to the ultra-stylish Salome Nursery Glider.

Tailored, Premium & Bespoke Service

The premium service doesn’t stop there – the Chelsea boutique offers a tailored approach to nursery shopping, allowing shoppers to customise every corner of their child’s room – from fabrics to colour palette.

Amongst the most popular services is The Baby Cot Shop’s Interior Design Service. For over 10 years, this service has been bringing nursery and bedroom vision boards to life through consultations, mood boards, fabric samples, styling and fitting, providing tradesmen and making sure your dream room becomes a reality.

As well as running its own Interior Design Service, The Baby Cot Shop works closely with external concierges in London, delivering world-class service to each client.

Taking even the most out of the box requests in their stride, The Baby Cot Shop are constantly thinking and delivering to the highest standard – whether that’s loading nursery furniture onto a private jet or flying to Monaco to give a client an urgent design consultation. There are no limits to The Baby Cot Shop’s unrivalled service.

The Baby Cot Shop
Balmoral cot

The Baby Cot Shop’s newly launched Balmoral Cot and Chest of Drawers are the trending pieces of the moment. Inspired by Netflix series Bridgerton, these regal, Regency style designs take centre-stage in baby’s nursery. Featuring a classic and elegant aesthetic, they add character to little havens that will grow seamlessly with them.

History of The Baby Cot Shop

The Baby Cot Shop was founded 15 years ago and its success is attributed to Toks and her natural passion for business. Growing up reading her father’s medical books, she had originally planned to be a surgeon.

However, after a brief stint studying pharmacology, Toks traded human physiology classes for renovation – transforming her first home as well as friends and family abodes with her innate flair for interior design.

After her third son was born, she decided to return to work in the pharmaceutical industry but when her previous employer refused to give her the flexible hours her family life demanded, she followed her heart and chose an entirely new path.

Knowing that she was gifted in interior design, she set off to study – and with the most sought-after courses under her belt, set up her residential firm.

Toks Aruoture-The Baby Cot Shop
Toks Aruoture, The Baby Cot Shop

She later relocated to the United States where she ventured into the world of high-end furniture for little ones. To this day, Toks is proud to provide a five-star service and go above and beyond for every client, which became her goal after experiencing significant financial turmoil.

During the financial crisis of 2008, Toks owned a baby furniture store in Atlanta, but due to the economic climate, lost everything, including her suppliers, clients and store. She knew she had to use her business-savvy mindset to her advantage and decided to overcome this obstacle by moving her business online.

Starting from scratch again, she identified a gap in the UK market for nursery shoppers and relocated back to London.

One of the UK’s Most Inspirational Small Businesses

During the COVID-19 pandemic, The Baby Cot Shop remained the go-to destination for parents even amongst the most challenging times.

The Chelsea store was recognised as one of 80 inspirational businesses by the UK government and they helped more international mums than ever find their perfect nursery.

You might have even spotted Toks on billboards around the capital promoting accounting company Sage, demonstrating that small businesses can still thrive in a pandemic climate.

The Baby Cot Shop
Balmoral design, The Baby Cot Shop

With an impressive high net worth clientele, The Baby Cot Shop is proud to have helped royalty, celebrities and sports personalities find and design their perfect nursery.

As well as a loyal client base in Chelsea and around the UK, The Baby Cot Shop have customers spanning the globe, from USA to the Middle East, who trust The Baby Cot Shop with some of their most extravagant briefs.

And when Toks isn’t conjuring up and designing the next big nursery interior trend, she can be found filming a practical video guide for YouTube, jumping onto an Instagram live to interview an expert or recording her esteemed podcast Living Inside Out, as seen in The Times and The Telegraph.

For more information on The Baby Cot Shop and its services, visit or call 020 3371 7530

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