The new Baby Layette department at Harrods is now officially open to the public. The area, which includes nursery furniture, prams and baby clothing, is located in Childrenswear on the fourth floor, and promises to be the ultimate destination for baby gifts and accessories.
In fact, we were lucky enough to get a behind-the-scenes tour with Elizabeth Cliff, Harrods’ general merchandise manager for childrenswear. So what can you expect? Well, for a start, the whole place just oozes luxury. From brass fixtures and Parisian-style wall panelling to white marble walkways, plush grey carpets, blush leather poufs and soft velvet sofas, we suspect once you’re there, you’ll never want to leave. And that is the whole idea. Elizabeth explains; “We have created a larger, more spacious Baby Layette department which is warm and relaxing. We want it to feel like somewhere you could sit and unwind and really contemplate what you are going to buy.”
Art from children’s illustrator Katy Frost adorns the walls, with beautiful hand painted illustrations of woodland animals which appear from behind the wall panels, ensuring there’s a fun, child-like element to the space. And, for those who are popping by with a newborn, you’ll find four luxurious feeding and changing rooms to retreat to should the need arise, away from the hustle and bustle outside.
When it comes to brands, here you’ll find only the best of the best. “The department houses an unparalleled variety of lables – from newborn classics like Kissy Kissy and Aden + Anais, to luxury contemporary pieces from Belle Enfant and Soft Gallery, with occasionwear from Tartine et Chocolat and La Perla,” says Elizabeth. “And when it comes to the Nursery Furniture department, we’re talking brands like Savio Firmino and Théophile et Patachou, as well as prams and car seats from the likes of Bugaboo, Stokke, Cybex, Mima and Silver Cross.”
We like to sound of the bespoke hamper service, too. With no minimum spend; a specifically tailored hamper can be created, containing absolutely anything from the department – the perfect gift for a new baby.