Mum bloggers unite to mark Breast Cancer Awareness Month

Breast Cancer Awareness Month bloggers
Photography: Beckie Egan

A team of mum bloggers and influencers have come together to mark Breast Cancer Awareness Month this October

Laura Rutherford, a mother of two boys and the lifestyle blogger behind By Laura, has teamed up with charity Breast Cancer Care this October to mark Breast Cancer Awareness Month, kickstarting its #sharethecare campaign in a very special way.


Bringing together 43 of her fellow mum bloggers – with a huge combined online following of 740,000 – they donned their best poses for a photoshoot on London’s Portobello Road, dressed only in jeans and a pink bra for the group shot – in front of a pink house, of course!

Last year, Laura wore something pink every day in October to help raise awareness, something which she’ll be doing again this month too.

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Breast Cancer Awareness Month bloggers Laura
Photography: Beckie Egan

You can also expect to see plenty of pink in the shops this month as retailers once again get behind the awareness campaign.

Items from coats to cosmetics and jewellery to jumpers are on sale in aid of Breast Cancer Care, with donations made from the sale of each designated purchase.

Every year, 62,000 people in the UK are told they have breast cancer. Breast Cancer Care are on hand to offer support and information for anyone and everyone who has been affected by a diagnosis.

It’s the only UK-wide charity providing support to people with breast cancer, with their free services including over-the-phone support, online forums and local groups.

Whether your life has been touched by breast cancer or not, we should all be checking our boobs regularly for signs of the disease.

If you’re not sure how, this great infographic from the Breast Cancer Care site shows you the changes you should be looking out for.

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