The Best Black Friday 2022 Deals and Offers on Baby Essentials

Baby using iPad
Credit: iStock

These are the amazing parenting and baby Black Friday deals to look out for this November.

With the nation preparing for a lockdown-free festive period, Black Friday is back with a bang this year. Often hailed the biggest shopping event of the year, Black Friday 2022 deals are already starting to roll out at a number of online retailers as consumers in the UK prepare for an indulgent Christmas.

To make sure you don’t miss the best parenting and baby deals up for grabs, here’s everything you need to know about this year’s huge Black Friday and Cyber Monday sales.

When is Black Friday 2022?

Traditionally, Black Friday always takes place the day after Thanksgiving in the USA. This year, it falls on Friday 25th November 2022. However, a number of companies and retailers are kicking off their Black Fridays sales early, with many offering discounts throughout November.

When is Cyber Monday 2022?

Consumers should also look out for great discounts on Cyber Monday – the day previously reserved exclusively for enormous online deals. This year Cyber Monday falls on Monday 28th November 2022.

When do the Black Friday sales begin?

Huge retailers like Amazon and John Lewis often begin their Black Friday sales in the week leading up to Black Friday.

This some retailers have already started their Black Friday 2022 promotions, kicking off as early as the 1st November with pre-Black Friday offers and warm-up sales. However, other brands and retailers choose to stick the traditional day of Black Friday, or carry on in the days after.

The Best Parenting and Baby Black Friday Deals

Amazon’s Black Friday Deals

As well as looking out for huge discounts on a range of tech and gaming items, like the Amazon Fire Stick and Amazon Echo speaker, Black Friday is the perfect opportunity to stock up on all your baby gear on Amazon.

For parents, there are great offers on car seats, baby carriers, baby clothing, cots, and baby essentials. There’s also huge discounts on a load of popular baby and kids toys to keep your little ones happy this Christmas.

Prams & Pushchairs 

Kinderkraft Lightweight Stroller Grande

black-friday-deals-babyThis stylish stroller is suitable from birth to approximately three years old (0-22kg) and comes with an adjustable hood, rain cover and footmuff in grey. Was £139, now £121.

Buy Now from Amazon

Hauck Disney Pushchair Travel System Shopper Trio Set

black-friday-deals-babyThis best-selling set includes a pram with mattress, infant car seat and is easy to fold and fully reclining. Was £244.90, now £189.

Buy Now from Amazon

Newborn Essentials

HelloBaby Baby Monitor

black-friday-deals-babyKnock nearly 20% off the price of this hi-tech baby monitor with an early Black Friday bargain. Was £79.99, now £63.99.

Buy Now from Amazon

Chef Handy Baby Food Maker

black-friday-dealsThis baby food maker is suitable for all ingredients. It’s a baby food steamer and blender in one, with a baby puree maker and baby food recipe book included, perfect for new parents. Was £89.99, now £76.49.

Buy Now from Amazon

Car Seats

CYBEX Gold Children’s Rotating Car Seat Sirona S2 i-Size

black-friday-dealsThe CYBEX Gold Children’s rotating Car Seat Sirona S2 i-Size is suited from approximately 61cm to 105cm (3 months to 4 years) – max 18 kg and is ISOFIX and SensorSafe compatible. Comes in Soho Grey. Was £299.95, now £229.99.

Buy Now from Amazon


black-friday-dealsThe BRITAX RÖMER Child seat is for children from 9-36 kg, featuring a five-point harness with ISOFIX for children from 15 months to 12 years, available in Moonlight Blue. Was £249, now £199.

Buy Now from Amazon

New-Mum Must-Haves

Tryfun Wearable Breast Pump

black-friday-deals-babyThis upgraded electric breast Pump is ultra-quiet with LCD Display and worn in-bra portable wireless breast bump. Was £72.99, now £62.

Buy Now from Amazon

Baby Wrap Sling Organic Stretchy Premium Carrier

black-friday-deals-babyThis great-value (and UK/EU Safety Tested) carrier is suitable from birth to 16kg and comes included with a hat, bag and instruction booklet with a choice of four colours. Was £26, now £19.54.

Buy Now from Amazon

Mamas & Papas Black Friday Deals

Mamas & Papas has launched its Black Friday sale early, with hundreds of offers and bundle deals, including up to 50% off, across the full range of baby essentials.

Ocarro 8 Piece Pram and Car Seat Bundle

black-friday-deals-babySave an incredible £630 on the Ocarro Shadow Grey 8-Piece pushchair bundle, including the 360 car seat. Was £1,729, now £1,099.

Buy Now

Beckley 3 Piece Cotbed Range with Dresser Changer & Wardrobe

black-friday-dealsThis beautiful Beckley baby set includes a cotbed which easily converts into a toddler bed, a dresser/changer and wardrobe for a beautifully stylish nursery. Was £1,257, now £749.

Buy Now

Black Friday Deals at Boots

While you may associate Black Friday at Boots to behold offers on all-manner of beauty products, self care gift sets and makeup stocking fillers – and there’s certainly plenty on offer on that front – but the parent and baby section is also brimming with amazing discounts on essential baby gear.

Doona Infant Car Seat Limited Edition Midnight

black-friday-deals-babySave big with Doona’s fully integrated travel system, with this edition including an exclusive complimentary Doona Midnight Essentials Bag and a luxurious black faux-leather Handlebar Cover. Was £399, now £339.

Buy Now from Boots

Elvie Double Wearable Breast Pump

black-friday-dealsSave 25% on the iconic Elvie Pump at Boots, an ultra-quiet, wearable electric breast pump designed to discreetly slip inside your bra and express milk from both sides. Was £499, now £374.25.

Buy Now from Boots

More Baby & Parenting Black Friday Deals

The Bump Plan Black Friday Deals

fitness-plan-12-days-prize-giveawayThe Bump Plan is the complete online fitness platform designed to help you build strength whilst trying to conceive, exercise during pregnancy, or getting fit postnatally, and is offering 40% off the whole platform for life if you sign up during Black Friday from 25th-28th November. The Bump Plan classes are directed by award-winning pre and postnatal fitness expert and mother, Hollie Grant.

Shop now

My Expert Midwife Black Friday Pregnancy Essentials

black-friday-deals-babyThe registered midwives at My Expert Midwife have thoughtfully created three perfect packages of pregnancy essentials for women at different stages of pregnancy this Black Friday, with their Malena’s ‘Wellness in Pregnancy’ Gift Set worth £66.50 but available for £46.50 (saving 30%) this November, alongside discounts on their Labour & Birth Prep Gift Sets and Birth Recovery Gift Sets.

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iCandy Black Friday Deals

iCandy Peach

This Black Friday, iCandy have an impressive line-up of incredible offers, such as the Peach Designer Collection Cerium 6 which was £1,379 and is now £710.88 in their early access sale promotion from 17th–20th November 2022. If you miss out, from 9am on Monday 21st November until 11.59pm on the 28th November, iCandy’s main Black Friday sale will continue for a week, with deals across a selection of their range of iconic pushchairs including Peach, Orange, Lime and Peach All-Terrain.

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Help the Planet with Kit & Kin’s Black Friday Deals


Kit & Kin, the sustainable, B Corp certified nursery brand co-founded by Spice Girl Emma Bunton, will be doubling its contribution to the World Land Trust this Black Friday, the organisation that is dedicated to rainforest conservation and counts Sir David Attenborough as one of its patrons. New customers will also enjoy £20 off.

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Mama Mio Black Friday Deals

black-friday-deals-babyIf someone you know is a mama-to-be, pregnancy skincare specialists Mama Mio have the perfect gifts to encourage them to take some well-deserved time out, put their feet up and pamper themselves from top-to-toe. From Friday 18th to Wednesday 23rd November, you can save 30% on items such as the Limited Edition Tummy Rub Butter in Gingerbread, Megamama Shower Milk and Hospital Bag Bundle.

Shop Now

Owlet Black Friday Deals

black-friday-deals-babyBaby tech brand Owlet has discounts up to 34% off on its product range, including their innovative Owlet Smart Sock and Cam that tracks your baby’s heart rate, sleep trends and oxygen level. Expect deals such as £90 off the Smart Sock 3 (was £289, now £199), 34% off the Owlet CAM 1 (was £149, now £99) and lots more.

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Treat Mum with NEOM Black Friday Deals

NEOM Real Luxury 3 Wick Candle

Cult wellness brand NEOM will have discounts of up to 25% across the entire website as well as some brilliant other offers like a free 1-wick candle or reed diffuser for purchases over £40! as well as several discounted bundles. The perfect gift for a new mum.

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Polarn O. Pyret Black Friday Deals

black-friday-deals-babySwedish childrenswear brand Polarn O.Pyret, who are known for their sustainable range of children’s clothing and outerwear, will be offering 25% off everything between the 18th – 27th November, allowing you to get your hands on some of their gorgeous styles or even get the whole family matching PJ’s ready for Christmas!

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Snüz Black Friday Deals

black-friday-deals-babyThe nursery brand behind some of the most trusted sleep products, such as the iconic SnüzPod, are offering new parents discounts of dreams to help get your nursery ready for the exciting arrival! The amazing deals include 15% off SnüzPod 4 bundles, 20% off bedding, 30% SnüzCloud and many more savings across the site.

Shop Now

The Little Green Sheep Black Friday Deals

black-friday-deals-babyThe Little Green Sheep 2022 Black Friday campaign will be running from 4th November to the 5th December, offering some luxury deals to add a stylist touch to nursery. The deals include 15% off mattresses, 50% Play Gyms and 20% off Teepee Play Tents.

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Nordic Fit Mama Post Natal Black Friday Deals

black-friday-deals-babyThe Nordic Fit Mama Post Natal Programme is offering 50% off, running now until 29th November (usual RSP £99). Nordic Fit Mama is a health and wellbeing programme recently launched into the UK to support mothers in their post-partum journey.

Nordic Fit Mama features a six-week exercise programme which has been approved by physiotherapists and gynaecologists and consists of a research-backed series of exercises for new mums. Enter PINKFRIDAY50.

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Purermama Black Friday Deals

black-friday-deals-babyPurermama is a truly unique collection of supplements and skincare, which has been created by a team of leading health professionals and scientists, and manufactured exclusively in the UK. The brand will be offering a generous 50% off their collagen ranges to support all expectant and new mamas out there.

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The Body Shop Black Friday Offers

bodyshop-black-fridayFrom Tuesday 22nd November until midnight on Monday 28th November, Body Shop will be offering customers an incredible 25% off everything (excluding BF discounted bundles) in store AND online, their best offer all year. Customers instore and online can also enjoy huge over 50% savings when purchasing special Black Friday Collections including their Drops of Youth Bundle​ (£40 WORTH £86) and Pamper Bundle. On Cyber Monday, they’ll be enhancing our offers to online customers by offering them a free Oranges & Stockings Spiced Orange Essentials Gift – worth £23 – when they spend £40 or more.

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allplants Ready Meals Black Friday Offer

all plants-black-fridayAs a new parent, cooking is probably the last thing on your mind – and so ready meals from allplants are the perfect solution. They are running their first ever Black Friday offer – when you spend £40, we’ll send an extra £20 worth of seasonal, delicious allplants meals, launching on the 23rd November.

Shop Now

Boori Black Friday Offers

boori--black-fridayCeleb-favourite nursery and kids’ furniture brand, Boori, has announced huge savings across its range to celebrate Black Friday. There are over 500 products included and discounts up to 50% off. Some of the biggest deals on offer are a whopping £420 saving on the brand’s signature Sleigh Wardrobe and a £70 saving on their Neat Cot Bed. Wider savings are available across its selection of baby nursery, play, study and kids’ bedroom furniture, which are available to shop from midnight on Saturday 19th November, until 11:59PM on Sunday 4th December.

Shop Now

Kiddies Kingdom Black Friday Baby Deals

Car seatBaby and nursery retailer Kiddies Kingdom have launched their Black Friday deals which include huge discounts on some of the most popular baby brands including Silver Cross, Joie and Bugaboo, across a range of products including car seats, prams, travel systems and more. For example, get the Joie Spin 360 Group 0+/1 ISOFIX car seat in Moss for £164.95 (was £230.00 – 39% off) and the Silver Cross Wave 12 Dream & l-Size Base Travel System Bundle in Zinc for £1,250 (was £1,845 – 48% off).

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Some of the brands in this article are part of an affiliate programme and we may receive a small commission from products bought via our links. 

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