The Best New Baby Brands to Have on Your Radar For 2023

Credit: MORI

Best New Baby Brands for 2023

Whether you’re expecting a baby, have children or are looking for the perfect gift to treat a loved one – or yourself – these are the hottest new baby brands and products for 2023 to have on your radar, for babies, children and mums.

Nala’s Baby


Newly launched, naturally derived and inclusive skincare range for babies and children, Nala’s Baby is the range from rapper, broadcaster and entrepreneur Casyo ‘Krept’ Johnson and health and beauty influencer Sasha Ellese Gilbert designed especially for new-borns upwards.

Priced from £5.50, the British made skincare range has been awarded a perfect zero rating on Think Dirty, an app dedicated to finding harmful chemicals and risks in personal care products! The full range is dermatologist approved, paediatrician approved, cruelty free, vegan, eczema friendly, tear free and fully recyclable, making it suitable for everyone.

Shop now

Myrtle & Maud

best-baby-brands-2023Certified organic, vegan, cruelty-free and sustainably packaged, Myrtle & Maud officially launched in 2017 with a first-of-its-kind natural product to help with morning sickness.

The brand has just recently been stocked by Boots and now has offerings for both pregnant and postpartum women, as well as for baby, with all products boasting soothing, natural ingredients such as shea butter, avocado oil, and sweet almond oil.

Some star products from the line include the calming and protective Nipple Saviour and the natural healing Belly & Boob Balm, two postpartum haircare products and a selection of bathtime and skincare products for baby, such as the nourishing Nappy Ointment and Baby Bath Milk to gently cleanse your little one from head to toe before bedtime.

Shop now

Annabel’s Baby Toddler Recipes App

new-baby-brands-2023The weekly mealtime juggle can be a task and a half, so anything that makes feeding little ones that bit easier is a hit. Food expert Annabel Karmel’s brand new Baby and Toddler Recipe App has just launched to make meal time a breeze.

Building on the success of her No.1 ranking recipe app, this fresh edition is filled with new features and weekly food inspiration for baby, toddler and the whole family.

The app includes unlimited access to Annabel’s No.1 bestselling complete Weaning Guide; everything you need to know about your baby’s food journey. Designed as short, listen-along tutorials, it’s the go-to resource for helping your baby to become a happy, adventurous little eater.

Download now from the App Store

Baby MORI Dino Collection


MORI – the award-winning sustainable baby and toddler lifestyle brand – is welcoming in 2023 with a cute new dinosour day and sleepwear clothing collection! The Dino sleepwear collection is made from super-soft bamboo and organic cotton for the cosiest of sleeps. Featuring brand new prints and colours, the sleep range includes MORI’s Clever Sleepsuits and pyjamas.

The daywear collection includes a jumpsuit and joggers in mint green with a 3D Dino Spike trim in blue, a sweatshirt and dungarees in mint green with a white outline dinosaur print.

Shop now

Nappy Shak


Launched in 2022, Nappy Shak offers a range of colourful resuable cloth nappies. Nappy Shak’s aim is to reduce reliance on single-use disposable nappies and make reusables more mainstream! Nappy Shak nappies are made to fit from birth to potty training, using OEKO Tex Standard 100 approved fabrics.

The brand’s One Size Pocket Nappies recently won Gold for ‘Best Nappy Brand’ and Silver for ‘Best Reusable Nappies’ in the Organic Baby Awards 2022, so they are set to be big for 2023.

Shop now

HALO SleepSack® Ideal Temp


In October 2022, leading safe sleep brand HALO launched the SleepSack® Ideal Temp, the only temperature-regulating sleep sack on the market.

Newborns are less able to regulate their body temperature and the SleepSack® Ideal Temp works by helping to keep babies at a consistent, ‘ideal temperature’ by using IntelliThreadTM temperature regulation technology, a smart fabric which absorbs heat when baby is too warm, stores it and then releases it back when their temperature dips. It takes the guesswork out of how to dress them for sleep, regardless of season!

Shop now

Medela Freestyle Hands Free In Bra Double Pump



Kicking off 2023 with a game-changing innovation, breastfeeding brand Medela has launched their game changing new Freestyle Hands Free In-Bra Double Pump.

Designed by experts and featuring the brand’s researched based technology, the powerful and reliable freestyle pump has been adapted to further support the modern, on-the-go mother and fit seamlessly and discreetly into their daily routine.

Shop now

Deliciously Healthy Pregnancy by Rhiannon Lambert


Written by one of the UK’s leading nutritionists, Deliciously Healthy Pregnancy is the definitive book published by DK for expectant mums and parents-to-be that want to enjoy a healthy and nutrious pregnancy from conception to parenthood.

Featuring over 80 delicious, science-backed recipes, This authoritative and approachable guide unpacks the science behind your dietary needs during pregnancy. The book breaks down the stages of pregnancy and early motherhood, from the first to the fourth trimester, giving you the knowledge and confidence to eat well for you and your baby at every stage. 

Shop now

The Best New Baby Brands of 2022


best-new-baby-brandsThis premium Danish baby brand was established in 1978 and has just launched in the UK, offering a wide range of baby essentials. Each product is available in a selection of beautiful, carefully crafted designs made of the safest and eco-friendly materials in a wide range of colours to suit every taste, including stylish dummies in a modern bohemian style.

They also offer everything from innovative baby bites, paci braids, loops and baby bibs, to cosy and comforting muslin cloths and muslin swaddles. Each BIBS piece is made using the finest materials with the highest regards for functionality, safety and the environment.

Shop now


new-baby-brandsEver thought about renting baby clothes?! Bundlee – the UK’s first rental subscription service for baby and toddler’s clothing – lets you do just this. According to a survey by environmental charity Hubbub, 7 out of 10 parents still have clothes their children wore as babies even though they have long outgrown them, adding up to an estimated 183 million unworn items of baby and children’s clothing piled up in wardrobes across the UK.

Bundlee’s rental subscription service aims to eliminate this waste and has pieces to rent from cult baby brands such as Mini Rodini, Mori, Patagonia and more.

Find out more

This Works Baby Sleep Collection

baby-brands-2022If you’re a fan of cult skincare and sleep brand This Works, you’ll love their new Baby Sleep collection – a natural, vegan, sleep range of a pillow spray, gentle wash, body lotion, massage oil and bottom balm.

Designed especially for babies and children to help create a bedtime routine that will pave the way to a peaceful night’s sleep, the formulas have been blended to meet the high standards of paediatricians and come in natural fragrances of lavender, camomile and lemon balm extract alongside gentle moisturising formulas.

Shop now

BabyBrezza One Step Food Maker Deluxe

babybrezza-baby-brandsCheeky Rascals have just launched the BabyBrezza One Step Food Maker Deluxe, the only food maker that automatically steams and blends homemade baby food in one easy step.

The cleverly designed kitchen gadget aids parents as they embark on the weaning process, helping to prepare, serve and even store baby food, with three reusable food pouches and filling funnels for both fresh and frozen foods.

Shop now

Ickle Bubba Nursery Collection

best-new-baby-brandsFollowing Ickle Bubba’s first foray into interiors, the brand have just released even more stylish and affordable nursery design prints, perfect for a gender neutral nursery.

The two new prints and accessories come in the prints ‘Bunnychino’ and ‘Rustic Safari’, perfect for muted, laid-back nursery vibes, with wall art, sleep aids, storage options, mobiles and more.

Shop now

Misty the Smart Cloud


From the brand behind the iconic Ewan the dream sheep, this product is both an adorable and clever gadget – a Nursery Room Thermometer, Soothing Light Show, Sleep Trainer and Baby Diary all in one.

Misty links to both a mobile phone app and Alexa and is a great companion for navigating those newborn days and beyond.

Shop now

Blade & Rose Bibs and Blankets


British childrenswear label Blade & Rose have just expanded their product range to now include rompers, bibs and blankets.

Available in all the most popular Blade & Rose styles and characters, the rompers, bibs and blankets come in Highland Cow, Buzzy Bee, Fox and Weather options, and are also available as a three-piece set which we think would make the perfect gift.

Shop now

MORI’s Playtime Collection

new-baby-brandsSocially-conscious brand MORI have just launched their new Playtime Collection – their first ever wooden toy collection, made from sustainable FSC beechwood, FSC MDF and with non-toxic paints.

The range features tactile shapes and textures which encourage the development of fine motor skills, hand-eye coordination, shape and colour recognition, creativity and cognitive development.

Shop now

gus + beau x Miffy Luxury Playmats

best-new-baby-brandsAfter being unable to find a beautifully designed playmat for her young son, the founder of gus + beau designed and manufactured her own.

The luxurious playmat brand have just released a miffy collaboration for on-trend parents who want their playmats to be both stylish and practical.

Shop now

Nuna AACE Car Seat

best-new-baby-brandsHate the thought of buying a car seat, only for your child to grow out of it just a year later? This is where you need Nuna. Not a new brand as such, but this premium, celeb-adored baby brand Nuna has just announced their new AACE lx car seat, designed for growing children.

The sleek design has a clever 3D growth system, meaning the seat depth can be increased and as the headrest is raised the shoulder width expands, making more room as your little one grows from toddler to child to pre-teen.

Shop now

Mini U

best-new-baby-brandsThis award-winning toiletry brand suitable for newborns, babies and children – and adults – Mini U has just relaunched with a brand-new range of bath, hair and skincare.

The range has been created with brand new formulations in fun sea creature designs. Perfect for mummy-and-baby baths – plus, they’re vegan and eco-friendly – win win.

Shop now


best-new-baby-brandsThis revolutionary new parenting app created by Norland-certified nanny and childcare expert, Louenna Hood, offers 24/7 Norland nanny expertise and support.

Norland nannies can cost up to £1,500 a week but thanks to the £24.99 Louenna App, mums-to-be are offered support from when they become pregnant and at every stage of parenthood until children reach the age of five, from sleep help and nutrition advice to mental health help, as well as support for dads.

Find out more

The Bump Plan Postnatal

best-new-baby-brandsOne year on from The Bump Plan, a low impact cardio and pilates course for pregnant mums, Pilates teacher and PT Hollie Grant has just released The Bump Plan Postnatal. Using her years of experience with pre and postnatal clients, the postnatal plan provides guidance over five phases to bring you safely back to your normal exercise routine post pregnancy.

Mums can start the plan immediately post-birth, or at any stage of your postnatal journey. You’ll have access to tutorials, workouts and a dedicated Education Hub full of topics like diastasis and prolapse management, pelvic floor FAQs, breast and bottle-feeding support, postnatal mental health guidance, sleep tips and more.

Find out more

Mummy’s Organics


Mummy’s Organics is a new brand that puts both mum and babies at the top of the list, created by an expert midwife.

All products are eco-conscious, highly effective and developed by midwives, using 100% organic certified and natural ingredients. They offer organic wellness teas such as colic soothing tea for babies and ironing boosting tea for pregnant mums, as well as organic skincare products like stretch mark serums, perineum soothing spritz and massage oil and natural nipple balm.

Shop now

Heidi Rose London

Heidi RoseNew premium children’s lifestyle brand Heidi Rose offers a timeless range of planet-friendly accessories, décor and clothing with enchanting reversible patterns and reusable embroidered patches that allow each piece to be personalised. 

There’s everything from wands, crowns and capes to play mats and musical toys for boys and girls from newborn up to the age of seven. We particularly love their ‘new baby’ boxes, offering premium organic muslin cotton blanket, an Eloise doll music charm and an organic cotton comforter perfect for snuggle time – the perfect gift for a new mum.

Shop now

Read More: