The Best New Baby Brands to Have on Your Radar For 2022

Credit: Jonathon Borba via Unsplash

Best New Baby Brands for 2022

Whether you’re expecting a baby, have children or are looking for the perfect gift to treat a loved one – or yourself – these are the hottest new baby brands and products for 2022 to have on your radar, for babies, children and mums.


best-new-baby-brandsThis premium Danish baby brand was established in 1978 and has just launched in the UK, offering a wide range of baby essentials. Each product is available in a selection of beautiful, carefully crafted designs made of the safest and eco-friendly materials in a wide range of colours to suit every taste, including stylish dummies in a modern bohemian style.

They also offer everything from innovative baby bites, paci braids, loops and baby bibs, to cosy and comforting muslin cloths and muslin swaddles. Each BIBS piece is made using the finest materials with the highest regards for functionality, safety and the environment.

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new-baby-brandsEver thought about renting baby clothes?! Bundlee – the UK’s first rental subscription service for baby and toddler’s clothing – lets you do just this. According to a survey by environmental charity Hubbub, 7 out of 10 parents still have clothes their children wore as babies even though they have long outgrown them, adding up to an estimated 183 million unworn items of baby and children’s clothing piled up in wardrobes across the UK.

Bundlee’s rental subscription service aims to eliminate this waste and has pieces to rent from cult baby brands such as Mini Rodini, Mori, Patagonia and more.

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This Works Baby Sleep Collection

baby-brands-2022If you’re a fan of cult skincare and sleep brand This Works, you’ll love their new Baby Sleep collection – a natural, vegan, sleep range of a pillow spray, gentle wash, body lotion, massage oil and bottom balm.

Designed especially for babies and children to help create a bedtime routine that will pave the way to a peaceful night’s sleep, the formulas have been blended to meet the high standards of paediatricians and come in natural fragrances of lavender, camomile and lemon balm extract alongside gentle moisturising formulas.

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BabyBrezza One Step Food Maker Deluxe

babybrezza-baby-brandsCheeky Rascals have just launched the BabyBrezza One Step Food Maker Deluxe, the only food maker that automatically steams and blends homemade baby food in one easy step.

The cleverly designed kitchen gadget aids parents as they embark on the weaning process, helping to prepare, serve and even store baby food, with three reusable food pouches and filling funnels for both fresh and frozen foods.

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Ickle Bubba Nursery Collection

best-new-baby-brandsFollowing Ickle Bubba’s first foray into interiors, the brand have just released even more stylish and affordable nursery design prints, perfect for a gender neutral nursery.

The two new prints and accessories come in the prints ‘Bunnychino’ and ‘Rustic Safari’, perfect for muted, laid-back nursery vibes, with wall art, sleep aids, storage options, mobiles and more.

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Misty the Smart Cloud


From the brand behind the iconic Ewan the dream sheep, this product is both an adorable and clever gadget – a Nursery Room Thermometer, Soothing Light Show, Sleep Trainer and Baby Diary all in one.

Misty links to both a mobile phone app and Alexa and is a great companion for navigating those newborn days and beyond.

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Blade & Rose Bibs and Blankets


British childrenswear label Blade & Rose have just expanded their product range to now include rompers, bibs and blankets.

Available in all the most popular Blade & Rose styles and characters, the rompers, bibs and blankets come in Highland Cow, Buzzy Bee, Fox and Weather options, and are also available as a three-piece set which we think would make the perfect gift.

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MORI’s Playtime Collection

new-baby-brandsSocially-conscious brand MORI have just launched their new Playtime Collection – their first ever wooden toy collection, made from sustainable FSC beechwood, FSC MDF and with non-toxic paints.

The range features tactile shapes and textures which encourage the development of fine motor skills, hand-eye coordination, shape and colour recognition, creativity and cognitive development.

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gus + beau x Miffy Luxury Playmats

best-new-baby-brandsAfter being unable to find a beautifully designed playmat for her young son, the founder of gus + beau designed and manufactured her own.

The luxurious playmat brand have just released a miffy collaboration for on-trend parents who want their playmats to be both stylish and practical.

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Nuna AACE Car Seat

best-new-baby-brandsHate the thought of buying a car seat, only for your child to grow out of it just a year later? This is where you need Nuna. Not a new brand as such, but this premium, celeb-adored baby brand Nuna has just announced their new AACE lx car seat, designed for growing children.

The sleek design has a clever 3D growth system, meaning the seat depth can be increased and as the headrest is raised the shoulder width expands, making more room as your little one grows from toddler to child to pre-teen.

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Mini U

best-new-baby-brandsThis award-winning toiletry brand suitable for newborns, babies and children – and adults – Mini U has just relaunched with a brand-new range of bath, hair and skincare.

The range has been created with brand new formulations in fun sea creature designs. Perfect for mummy-and-baby baths – plus, they’re vegan and eco-friendly – win win.

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best-new-baby-brandsThis revolutionary new parenting app created by Norland-certified nanny and childcare expert, Louenna Hood, offers 24/7 Norland nanny expertise and support.

Norland nannies can cost up to £1,500 a week but thanks to the £24.99 Louenna App, mums-to-be are offered support from when they become pregnant and at every stage of parenthood until children reach the age of five, from sleep help and nutrition advice to mental health help, as well as support for dads.

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The Bump Plan Postnatal

best-new-baby-brandsOne year on from The Bump Plan, a low impact cardio and pilates course for pregnant mums, Pilates teacher and PT Hollie Grant has just released The Bump Plan Postnatal. Using her years of experience with pre and postnatal clients, the postnatal plan provides guidance over five phases to bring you safely back to your normal exercise routine post pregnancy.

Mums can start the plan immediately post-birth, or at any stage of your postnatal journey. You’ll have access to tutorials, workouts and a dedicated Education Hub full of topics like diastasis and prolapse management, pelvic floor FAQs, breast and bottle-feeding support, postnatal mental health guidance, sleep tips and more.

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Mummy’s Organics


Mummy’s Organics is a new brand that puts both mum and babies at the top of the list, created by an expert midwife.

All products are eco-conscious, highly effective and developed by midwives, using 100% organic certified and natural ingredients. They offer organic wellness teas such as colic soothing tea for babies and ironing boosting tea for pregnant mums, as well as organic skincare products like stretch mark serums, perineum soothing spritz and massage oil and natural nipple balm.

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Heidi Rose London

Heidi RoseNew premium children’s lifestyle brand Heidi Rose offers a timeless range of planet-friendly accessories, décor and clothing with enchanting reversible patterns and reusable embroidered patches that allow each piece to be personalised. 

There’s everything from wands, crowns and capes to play mats and musical toys for boys and girls from newborn up to the age of seven. We particularly love their ‘new baby’ boxes, offering premium organic muslin cotton blanket, an Eloise doll music charm and an organic cotton comforter perfect for snuggle time – the perfect gift for a new mum.

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