Hotspots for Tots: The Best Family Clubs in London


Relax in the spa while your child enjoys Jedi training or zoology as Lucinda Everett explores the best family clubs and kid-friendly members clubs in the capital.

Best Family Club for Cool Design: Maggie and Rose

Fed up of garish soft play areas? Then head to Maggie and Rose, whose beautiful interiors will relax you as much as they excite your kids. Their bespoke play areas feature everything from treehouses to retro slides; creative classes happen in purpose-built studios (look out for the musical instruments as wall art); and there’s a cosy cinema snug. But even better, the adult lounges, bars and co-working spaces feel like your stylish pre-parenthood haunts. There are clubhouses in Kensington, Chiswick, Islington, Hong Kong and China, and they all have a strict No Judgement policy. So if your toddler wants to roar around the Brasserie dressed as a dinosaur, there’ll be no rolled eyes.

DON’T MISS: The Chiswick club’s huge roof terrace, with bar and wood-fired pizza oven.

Membership Price: Family membership from £180 a month.

Maggie and Rose, various London locations

Best for Endless Activities: Purple Dragon

With over a hundred different things to do, Purple Dragon will wear out even the busiest little bodies. The 14,000 square-foot club in Chelsea has a cooking lab, art studio (with miniature pottery wheels), music room and ‘little gym’, plus sports simulation machines and a 15-metre swimming pool. Each area hosts a stream of sessions, from Jedi Training to the Michelin Masters, and parents can join in or leave their children with Play Buddies, and relax in the lounge or library. The club attracts high-fliers from film to fashion. So many in fact, that the club has a waiting list.

DON’T MISS: Da Vinci’s Workshop, where children create pieces inspired by a specific artist.

Membership Price:  From £3,650 a year.

Best for Big and Busy Families: b_together

b_together-family-club-londonLocated on St John’s Wood High Street,  b_together includes an on-site nursery, eco-led retail area, meeting spaces, bookable workspace, studios for workshops and classes, children’s soft play zones, a designated members’ space and an apartment for short stays, all situated across four floors – it really caters to all members or the family.  In an increasingly digital age, b_together aims to help families reconnect and create valuable family interaction for all ages, including teenagers, who founder Maggie Bolger believes are often a forgotten age group within family clubs.  They will also have access to a study hub as well as work experience placements to prepare them for the workforce and give them the confidence to apply for jobs, including advice on customer service, CV writing, and interview techniques.

DON’T MISS: AT Feast, the new culinary hub offering an all-day dining sustainable brasserie, cookery workshops, a retail space and coffee bar where guests can dine in, or ‘grab and go

Membership Price: Full membership costs £185 a month plus a £250 joining fee.

Best for Luxury Leisure: Harbour Club Kensington

If you love keeping fit with your family but are averse to scruffy gyms and grubby swimming pools, head to Harbour Club Kensington – four floors of facilities and activities, with the look and feel of a luxury boutique members’ club. Their action-packed activities programme, Harbour Club Kids, has everything from All Stars Swimming to Taekwondo classes. And if the tribe has any energy left after all that, there’s also a brilliant soft play area. Members who are five or under can have two hours in the crèche every day for free, and there are even settling-in sessions, so you know your little one is happy before you start your HIIT. Once you’re all wiped out, you can make your own pizzas together in the Club Room.

DON’T MISS: Kids swimming classes run by specialist Swim England coaches.

Membership Price: Contact to enquire about membership options.

Mini scientist at Purple Dragon, Chelsea

Best Virtual Family Club for At-Home Fun: Vesta by Dazzle & Fizz

If you aren’t quite ready to get back out there yet, or you just need something (anything) to entertain your kids at 5.30am, there’s Vesta by Dazzle & Fizz – a digital club you can access any time. For little members, there’s a weekly schedule of events (think Workshop Wednesday and Fitness Friday), to watch live or later. Plus a vault of activity videos. Once the kids are in bed, parents can join yoga and meditation sessions and read articles on childcare, travel and fashion. There are discounts at venues like The Savoy and a digital half-term holiday camp coming in October, too.

DON’T MISS: Thoughtful Thursday — fun activities tackling tricky topics like prejudice and Covid-19.

Membership Price:  From £19.99 per family per month.

Best Baby-Friendly Members’ Club for Old-School Glamour: Annabel’s

Opened in 1963, Annabel’s is part of London’s members’ clubs’ old guard. But their approach to children is wonderfully modern. At weekends, the whole family is warmly welcomed in the club’s 26,000-square-foot premises on Berkeley Square in Mayfair. They can join in with the iconic themed brunches, or have a go at Tarka – an exercise class designed to optimise children’s development, communication and confidence. There’s even a dog-walking service which means your furry family member will be looked after while you enjoy the club’s renowned service, food and entertainment. Elsewhere, there is also the Birley Kids clubs for fun digital content, helping to keep little ones entertained with videos while at home.

DON’T MISS: The Christmas Brunch for children to raise money for the Caring Foundation.

Membership: Email to discuss
club membership

Best Family Club for Some ‘Me Time’

Doesn’t a spot of pampering feel so much better when you know your children are having a ball elsewhere? At Cloud Twelve, your kids can enjoy drama, singing, zoology and more in the on-site crèche, while you relax in the spa, salon or holistic wellness centre. After an organic lunch together, you can hit the magical forest, where pirate ships, climbing webs, sensory areas and ball pits await. There’s a new events series launching soon, with play workshops and tea parties, plus supper clubs.

DON’T MISS: A session with the wellness clinic’s leading naturopathic consultants.

Membership Price: From £2,000 a year.

N Family Clubs_West Hampstead-21
n. Family Clubs, West Hampstead

Best For a Club and Nursery in One: n. Family Club

There aren’t many nurseries that come with out-of-hours perks, but n. family club is one of them. During the week, children attending one of the six London nurseries enjoy a bespoke curriculum, including holistic health and global responsibility. At the weekend, the nursery’s Family Club welcomes parents and siblings for a curated events programme. Kids’ treats include baking club, circus classes, and magic shows, while parents can enjoy fitness events, like the Sound Bath with Jasmine Hemsley.

DON’T MISS: Their legendary Halloween, Christmas, and summer sports day parties.

Membership Price: Membership is free to nursery families. Nursery fees are £80-£100 for 8-6pm.

This article originally appeared in The London Magazine, the capital’s largest circulation property magazine. Follow the The London Magazine on Instagram. 

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