Baby models wanted! Could your little one be the face of The Baby Show?

Photographer: Emma Tunbridge, outfit: Numi Kids

The Baby Show is on the lookout for baby models to be the face of their latest campaign.

All parents think their baby has model potential, right? Now’s the time to put it to the test. The competition is now open to families within the UK with babies from 5 to 14 months who can sit up unassisted.

There will be three main winners to feature as the Face of The Baby Show, one for each event at Olympia London in October, ExCeL London in March and Birmingham NEC in May. There will also be six runners up.

What’s the prize for the winning baby model?

The winning families will be awarded a selection of professional baby shots of their little ones and a lightweight, stylish and a compact Maclaren Techno XLR Stroller worth £370.

The six runners up will receive tickets to the show of their choice. Your baby will have the chance to feature in The Baby Show’s wide-reaching national marketing campaign, seen by an audience of millions.

What is The Baby Show?

With three shows a year – London Olympia in October, London ExCeL in March and Birmingham NEC in May – it’s a high-profile event, receiving over 70,000 visitors, and your babe’s face will be just about everywhere – talk about proud mum moment!

Photographer: Sarah Winborn

Speaking about the competition, Claire Smith, Marketing Manager at The Baby Show says: “We just can’t wait to see this year’s entrants into the Face of The Baby Show competition.

“We have the best time on the shoot with our little stars of tomorrow but choosing which beautiful babies will make the final nine is extremely difficult!

“There will be three campaign themes this year – alpine, farm and park life – so our photographer will have a lot of fun coming up with creative ways to show off our talented tots! If they want to start their modelling career, it’s the perfect opportunity.”

Last year’s winner, Kady. Photographer: Emma Tunbridge, outfit: Numi Kids

How to enter the baby model competition

The competition is now open and the closing date is Friday 31stMay at midday. Please note families will take part in a photo shoot on Thursday 6thor Friday 7thJune in Haggerston, East London.

Interested? Head over to to apply. You will need to register before midday on Friday 31st May so make sure you’ve got some cute photos at the ready.

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