The Rise of the Baby Influencer: The Trend-Setting Tots to Watch

Credit: Jonathon Borba via Unsplash

A round up of the most popular mini micro-influencers dominating social media.

It’s clear the world of social media is constantly changing, and the influencers appear to get younger (and wealthier) by the day. But there is a new wave of even younger micro-influencers coming your way – baby influencers.

Don’t be fooled by their tiny size – what they lack in height, they make up for in social media following. Our pals at have curated the first Influential Tots Power Index, and so we’ve rounded up the VIB’s (very important babies) and celebrity babies we’re expecting to influence the next generation.

The Influential Tots Power Index: Top Ten Baby Influencers

  1. Archie Windsor
  2. Marley Wicks
  3. Wilfred Johnson
  4. Prince Louis
  5. Beau Williams
  6. Teddy Murray
  7. Valentina Humes
  8. Hendrix Button
  9. Patricia Lampard
  10. Maven Kovalev

A spokesperson for My1stYears shed some light on the impact that these tiny tots have already had on the digital worlds.

“Many of the tots who made the Index’s top ten have not one but two famous parents meaning they are twice as likely to attract the attention of not only the media but many brands keen to offer them lucrative sponsorship and marketing deals. There really is nothing micro about these tiny baby influencers.”

Archie Windsor

Credit: PA Images

Topping the chart is the newest Royal Baby, and seventh in line of succession to the British throne, Archie Mountbatten-Windsor. Born just over a year ago, this tiny royal has already been named the UK’s most influential tot. Based on his parents relentless media attention, and the publications that have already written about him, this popular prince is a top choice for major marketing and sponsorship deals in the future.

Marley Wicks

In second place is fitness star Joe Wicks’ son, Marley Wicks. After an anxious beginning with a premature birth, this tiny tot may be smaller in size, but his future promises huge popularity. As his father, better known as ‘The Body Coach’, has gained a global following of 3.8 million followers on Instagram and 2.49 million subscribers on YouTube – and has been leading PE classes for the nation during lockdown – we’re confident that little Marley will have no problem standing out amongst the crowd.

Wilfred Johnson

Carrie Symonds and Prime Minister Boris Johnson’s first son takes third place. Wilfred Johnson was born during an extraordinary time in his father’s career and as the UK fell into lockdown over the Coronavirus pandemic.

“Wilfred Johnson arrived while the Index was being compiled, and made the top ten after the massive media interest in his birth. Living at 10 Downing Street will mean he will grow up in the public eye and thousands of people will be interested to see which brands his mum Carrie and dad Boris will choose for him”. We’re sure that all eyes will be on Wilfred as we watch him grow into a London trendsetter right before our eyes.

Read More: These Surprising Lockdown Baby Names are Growing in Popularity

Prince Louis

Although he didn’t quite beat his new cousin Archie, the son of the nation’s favourite couple, The Duke and Duchess of Cambridge, is nevertheless one to watch among the world’s most trendy tots. With the latest press reporting on how much he resembles his mother, Kate Middleton, we have no doubt that he’ll be equally adorable (and equally successful) as the Duchess.

Beau Williams

Former Take That band member and Angels hit-maker Robbie Williams announced the arrival of his fourth child, Beau Williams, in February 2020. As his parents have already dished plenty of tips on looking after a new baby, along with lods of adorable pictures of Beau enjoying cuddles and cradles, we’re sure that this toddler will inherit the same showbiz flair as his celebrity parents.

Teddy Murray

Son of tennis champion Andy Murray and his wife Kim, this endearing toddler already has sports fans eyes all over the world focused on him to see if he’ll take after his dad’s tennis talent. Whether he’ll be spending most of his time on the tennis court, or anywhere else, we’re confident that this baby will be bouncing into the spotlight very soon.

Read More: 7 New-Parent and Baby Sleep Essentials 

Valentina Humes

Next up, we have a beautiful baby girl to join the ranks of this year’s most trendy tots. Valentina, daughter of presenters Marvin and Rochelle, already made a huge entrance to the world through an adorable gender reveal video, where the pop stars set their two daughters on a garden hunt to find a special message from the Easter Bunny. Whether this gorgeous girl goes on to follow her parents’ footsteps in presenting, or something completely different, it’s clear to see that the paparazzi will be following her every move.

Read More: How to Make Your Gender Reveal Party Unique

Hendrix Button


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Happy Father’s Day ❤️

A post shared by Hendrix Jonathan Button (@hendrixbutton) on

Racing driver Jenson Button and model Brittany Ward share adorable (and super smiley) son Hendrix who as already amassed over 13,000 followers on his own Instagram account. Jenson recently shared a picture of Hendrix shortly after he had undergone surgery for hip dysplasia at eight months old. Sharing a picture of his son with his hips and legs in a spica cast, Jenson wrote, “Introducing Spica boy! The newest superhero…post surgery our little dude is doing well, bloody confused but healthy.”

Patricia Lampard

Christine and Frank Lampard welcomed baby Patricia in September 2018. Speaking on Loose Women in May this year, Christine opened up her fears over Patricia’s health during the COVID-19 crises, revealing she had rushed her daughter to A&E. “Our little one woke up with a really high temperature and your mind goes to really dark places as to what this could be,” she explained, adding: “But to cut a rather long story short, we were told by our GP to go straight to A&E, and they were the words I did not want to hear that day. I just assumed she would be given an antibiotic and would be fine…

“But we went and typically only one parent can go in now to the hospital, so Frank went home and I went in there with her and suddenly you feel really alone. But of course the doctors and nurses at the NHS as we all know were absolutely fantastic and it turns out she had a rash and is absolutely fine, and she’s great.”

Maven Kovalev

Presenter Rachel Riley and Strictly Come Dancing star Pacha Kovalev recently celebrated their first wedding anniversary with a seriously cute family snap. Fans were quick to comment on adorable Maven’s big smile, leaving us pretty confident she’s going to be a star in her own right.

The Highest Earning Babies on Instagram

highest-earning-babies-instagramSome baby influencers have their business heads switched-on from a very early age (or some savvy parents, at least), and have made some pretty lucrative deals to set them up for the future.

Babysense looked in to some of the mini micro-influencers social media credentials to find out which trend-setting tots were the highest earning babies on Instagram. With some making thousands per post, sharing selfies before they can even hold their heads up, take a look at the babies making the big bucks on IG.




Potential earnings per post (£)


Noah Tavares




Marleigh Grant




Halston Blake Fisher




Drew Hazel




Flavia Louise








Rozhman Abasi




Evinha Furlan








Alice Castroalves




 Cheeky chappie Noah Tavares has been on social media since birth, so it’s no wonder he’s topping the chart as the highest earning baby influencer on Instagram. With over one million followers, he is quite the success. This huge following means that he could earn as much as $4,809 or £3,444 per post.

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